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Marketing exhibition tips

Marketing exhibition tips

Merely being at an exhibition is not enough – you have to really promote yourself before, during and after the show. Here’s some tips to help you create a marketing success story

Promote your presence

Even before the exhibition opens, make your existing clients know that you are going to be there. Talk about the products you will be promoting and where your stand is located. Make sure they know when and where the show is being held. An exhibition is the perfect opportunity to catch up with existing clients and meet new ones.

Email marketing

Send out an email newsletter one week before the show opens to let everyone know you will be there. Give details of any special promotions available only at the show, competitions, products, prize draw and any special stand features.

Social media

Use all your social media and business channels to promote your presence. Social media can drive visitors to your stand. Engage with attendees on Twitter as well as via your website. Make sure that your Twitter feed is kept constantly updated with news of your participation before, during and after the show.

Create a hashtag

Create a special hashtag for your stand. It’s a great way to highlight your presence and host special promotions. Make sure it is easy to remember and quick to use. Add it to banners, graphics and all handouts. Follow any official show hashtags to keep updated with the latest news, as well as benefiting from any exhibition community involvement.

QR codes

Worth considering if you want to reduce the cost of printed materials. Add a QR code to your stand. This can be quickly scanned by visitors, giving quick access to your website or a special Pdf presentation.

Stand design

Remember the 3 second rule. You have three seconds to capture visitor attention before they walk past. Those three seconds have to be made to count by communicating everything they need to know from your message to what you do and what you are offering. Good eye catching visuals are essential, along with branding and overall stand design.

Giveaways

Make any giveaways relevant, interesting and useful. You want to make sure that visitors are going to keep the item and use it time and time again. Any giveaway product should include a prominent logo and brand name.

Follow up

Don’t let your marketing slip after the exhibition. Follow up every lead within a week, this will give you a better chance to turn them into sales.

Hire Professional Exhibition Staff

If you simply need an extra pair of hands or perhaps you need some very skilled exhibition sales people then use our contact form to get in touch.

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HOSTESSES ICE GAMING

What is ICE Gaming?

What is ICE Gaming?

ICE gaming is big business and it is no surprise that events staff love being involved. This is pure, unadulterated fun since it covers all types of games at every possible level.

For over 20 years, ICE London has become THE place gamers love to visit. People come from all over the world to enjoy ICE London, and it has become the largest global gathering of gaming operators in Europe. Interactive and lively, it is a crucial part of the immersive gaming industry. This is a show that offers ‘something for everyone’ catering for all gaming levels, and all aspirations as well as developers and everyone associated with the gaming industry such as software companies, casino accessories and VR experiences.

ICE London is already set to go on 7-9 February 2023 and it is guaranteed to be extremely popular.

Booking staff in advance is essential if you want the best people to organise your stand at the show.

Our staff have been part of ICE London for many years. We provide sales staff, promotional staff, multi-lingual receptionist hosts and hostesses, meet and greet people, hospitality staff and demonstrators.

With thousands of people on our database, we guarantee to be able to supply the exact type of staff you require to make your stand at ICE London a total success. We only supply local staff, people who live close to ICE LONDON ‘s venue at ExCel. This means that there are no additional travel costs involved and because they are local, they can provide any extra help and information visitors to the show need such as help finding their way around the vast ExCel exhibition halls. It makes your stand even more professional, offering great customer service which visitors will long remember.

Hire exhibition staff and hostesses for Ice Gaming

Talk to us now about your requirements. We can provide advice and suggestions on how to optimise your use of event staff, making the best use of their services and skills for the benefit of your company. By booking early, you can guarantee access to the best staff in the area. They always arrive fully trained and briefed about your products and services, so can start work immediately on arrival. They instantly become part of your business and part of your team making ICE Gaming the event of the year.

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How to avoid the most common problems when hiring exhibition promotional staff

How to avoid the most common problems when hiring exhibition promotional staff

How to avoid the most common problems when hiring exhibition promotional staff

Attracting potential customers to your stand and making their visit memorable is crucial to exhibition success, which is why brands hire special promotional staff. Finding such staff is easy as they can be booked from specialist agencies like Exhibition girls. This means you get trained staff, who will focus on your brand and do everything possible to promote it.

But you need to take care and avoid making mistakes, which can cost you dearly. There are four very common mistakes that companies often make when hiring promotional staff.

Mistake No 1 – Leave it to the last minute

Staff recruitment needs to be at the top of the must do list, not at the bottom. Promotional staff need to prepare for their jobs, know what they are required to do, any products they have to stress, learn scripts and have all the background they need on the company. Briefing notes should also include a detailed schedule, contact information, dress code guidelines, aims and objectives.

If you leave it to the last minute, they do not have time to prepare properly. You may also find that the staff you want are already booked up by your competitors. At least three months notice is ideal when it comes to booking staff – and bear in mind that the best staff may be booked six months or more ahead when it comes to top exhibitions.

Mistake No 2 – Choosing the cheapest agency

Shopping around is one thing, but automatically opting for the cheapest may not be the best idea. Just think – if the agency is paying only the bare minimum to its staff, then how good are the staff going to be? Will they be sufficiently motivated to really focus on your brand? Price should be only one of the deciding factors which choosing an staffing agency. Keeping costs to a minimum by opting for a low cost agency may backfire in the long run.

Mistake No 3 – Poor communication with the promotional staff agency

Talk to the agency about exactly what you are seeking. Find out how they choose the people to take on a booking, what happens if someone falls sick, what are the back up policies? Can you choose your own staff? Or do you get whoever is assigned to you? An agency stating they have 20,000+ people on their books may be prioritizing quantity over quality.

A good agency will allow you to look through its database and choose your staff. They will provide details of staff for you to check out further. Find out if there is an account manger available during your event, ready to provide immediate assistance in event of problems.

Mistake No 4 – Thinking appearance is all-important

Hiring promotional staff because they seem to look right for the job is tempting. After all, they will make a good first impression. But remember that it is not just appearance that counts, the promo staff need to be able to answer questions, deal with customers, make sure your event meets its objectives, and work within a team. It is essential to interview, even if it is just a short chat on the phone.

Immediately before the event, hold a briefing session with all your staff including the promotional staff. Make sure that everyone knows what is expected of them, and that demonstrators have rehearsed all that they have to do. During the event, be positive, encouraging and motivating. Afterwards, hold a debriefing session with the staff and agency to seek any feedback that may help future events.

Need exhibition staff or hostesses for your next event?

Contact us now – we can make sure that you don’t make those common mistakes. Instead you will have great, professional staff who will work with you and provide your event with the team you deserve.

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The Success of Sampling Staff

The Success of Sampling Staff – A Case Study

The Success of Sampling Staff – A Case Study

How our sampling staff were the cornerstone of a project in Boots stores across the UK

Boots is a leading beauty and pharmaceutical retailer in the UK. With 2, 5000 stores across the UK and Ireland, Boots is considered a staple of the high street.

Like other major brands, Boots develop and launch many new own-brand products. The beauty product industry is a competitive marketplace, something that as a retailer, they understand. Customers also tend to be loyal to beauty products that they know suit their skin.

And this is why Boots decided to hire professional sampling staff in 30 of their stores to introduce customers to a new skincare product and be positive brand ambassadors.

The product – anti-bacterial skincare product

The brief – to introduce customers in some of their stores to the new product. Our promotional girls were to discuss, demonstrate and sell the skin cream and other related product.

The client wanted female demonstrators as the product is targeted towards female customers. They also wanted promotional staff who fitted with the image of the product – that is, women confident with their own skin care routines and with an in-depth knowledge of how to look after skin.

Where – Boots designated 30 stores across the UK, identifying a weekend during which demonstrators would introduce the product.

We supplied all promotional and demonstration staff to complete the assignment in the designated Boots stores. Fully briefed before the event, our promotional staff were more than familiar with the product before the weekend sales and demonstration event.

Able to answer questions confidently, our team of demonstrators were tasked to sample the product with customers and drive sales. With an attractive discount, customers were further enticed to make a purchase.

Organising and facilitating the event

For a single demonstration event like this, there is a large amount of behind-the-scenes preparation and planning.

Assigned to an event manager, the project runs smoothly from start to finish;

•Promotional team – first, we choose the member of the promotional and demonstration team, scanning our database for experienced demonstrators close or living in the locations close to the stores.
•Briefing and product testing – once the full brief and products were received from Boots, they were sent on to our team of demonstrators so that they could be familiar with every aspect of the assignment and skincare range.
•Logistics – uniforms were dispatched to demonstrators as were the stands to each of the designated stores before the weekend event.
•On the day – demonstrators arrived at their designated store, introduce themselves to the store manager and staff member, set up their stand and demonstrated the product in the given time frame
•Administration – demonstrators were to record sales and customer feedback, all of which was fed back to the client.

The sampling outcome

As a result of the hard work of the demonstrators and promotional staff on the day, and the work carried out by our event manager, the promotional and sampling event was considered a success, smashing the targets and expectations of the client!

With a comprehensive report detailing the success of the day, we are continuing to work with Boots.

To find out how we can make your next promotional, demonstration, street marketing teams or sampling event even more successful, contact us on 0844 800 0071 or email us.

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Hire Exhibition Girls & Models for ICE London

Hire Exhibition Girls & Models for ICE London

Hire Exhibition Girls & Models for ICE London

Self-proclaimed as the international hub of B2B gaming, ICE London returns to ExCeL London in February 2020. And as always, it promises to deliver.

Why hire exhibition models for ICE London?

The three-day show – you can enjoy everything on offer from the 4th to 6th February 2020 – is jam-packed with the latest gaming innovations and tech. Not only that, there will be 600+ ‘solution experts’ wondering the floor and 35,000 + gaming professionals expected to flock through the doors of the show.

Gaming is big business. But its constantly moving, shifting and innovating. Such a fast-paced industry needs individuals who can not only keep pace but drive change. This is why the organisers place heavy emphasis on business development and learning, as much as they celebrating the international gaming community.

Hiring promotional staff such as exhibition girls and models, not only attracts attention to your brand but with their skills and sales expertise, they can gather the leads you want and maximise your exposure at ICE London.

For you, ICE London says it can “drive revenue, innovations and invaluable relationships” but you only be able to do a fraction of these things if you try to do it all yourself.

And then there is the question of confidence, skills and abilities. Your team might be great at what they do but when it comes to reading the signals that potential buyers give, can they read them well enough?

Our exhibitions girls have worked at events similar to ICE London several times, including past ICE shows. They understand how to attract attention, how to qualify someone’s intentions (do they have buying authority, for example?) but also showcase your products or services in their very best light.

Hire exhibition girls for ICE London

Our exhibition models can wear branded uniforms and other costumes or bring a business-like approach to your stand at ICE London. With knowledge of the gaming coupled with their expertise for pushing sales, raising brand awareness and generating leads, hiring exhibition girls for ICE London is almost as routine as booking your stand.

We have thousands of attractive and skilled exhibition models to hire for this show at London’s ExCeL.

You won’t be disappointed. Arriving briefed and ready for action, our exhibition models work hard for the whole time they are hosting your stand, whether that is demonstrating products, inviting people to experience your products or talking to potential trade partners and contacts.

To hire exhibitions girls, models and promotional staff for ICE London, get in touch with the team at Exhibition Girls today.

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Hire Professional Reception Staff for UK Events

Hire Professional Reception Staff for UK Events

Hire Professional Reception Staff for UK Events

First impression matter. In less than seven seconds, your delegates and attendees have formed an opinion of your event. A warm, welcoming smile, polite conversation and above all, an efficient registration process is the foundation from which your event will grow.
And that’s why hiring professional reception staff for your conference, exhibition, trade show or any event is key to success.

Why hire professional reception staff?

It’s easy to make the assumption that meeting and greeting attendees and delegates to an event is ‘easy’ – it is when you know how, when you have the training and experience to be able to adapt.

There is also the assumption that reception staff are needed for the start of the event alone. But you’ll find that the reception desk becomes the point of information throughout the event, whether that is a day event or one that lasts for several days.

The reception area must be staffed at all times and by a reception team who understand exactly what is needed;
• Meet and greet delegates in an appropriate and professional way, engaging in conversation, welcoming guests to your event
• Act as a point of information throughout the day
• Answer queries, deal with registration issues and other situations as they arise, quickly and effectively
• Manage the reception area so that it remains tidy
• Multi-task as well as be able to handle very busy parts of the day such as morning and afternoon reception desks
• Maintain communication with the event management team

Why hire reception staff for your event from us?

We go the extra mile to make sure that every client has the staff they need to make any event a success – and that includes experienced, professional event reception staff.
• Experienced – with thousands of event staff on our database, we guarantee we have the experienced reception staff your event needs.
• Professional – our reception staff will ‘look the part’ too. They can wear branded uniforms, a common request from clients or a dress code can be specified.
• Self-managing – our event and reception staff are forward-thinking and proactive in their work meaning they will go the extra mile to ensure that the reception area is managed effectively and efficiently.
• Reliable – arriving ahead of time, our reception staff will be on-hand to welcome your delegates and guests when your event opens.
• Briefed – arriving fully briefed, the reception staff you hire will be ready for work!

Find out more about hiring reception staff for UK events

Make a brilliant impression of event delegates and VIPs with a professional reception staff team. To find out more or a no obligation quote, contact the Bookings Team by using the contact form below or calling us on 0844 800 0071.

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Hire Exhibition Staff for your Next Royal Highland Centre Event

Hire Exhibition Staff for your Next Royal Highland Centre Event

Hire Exhibition Staff for your Next Royal Highland Centre Event

The Royal Highland Centre in Edinburgh is one of the largest indoor and outdoor venues. Attracting over a million visitors a year, it hosts over 200 events annually. In many ways, the Royal Highland centre is unique in that it offers so many different kinds of venue within one. With indoor and outdoor space available, there is a vast internal hall as well as parkland, an arena and track area, and parking for 15,000 cars.

It’s no wonder then that so many event organisers choose to host their show at the Royal Highland Centre. The versatility to offer something different at every event makes it so very popular and for you, that’s great news.

But now you need to be confident you have the right exhibition staff in place to make sure everything goes to plan. And that means hiring the best from a leading, local promotional staffing agency.

Why hire exhibition staff from a local promotional staffing agency?

As a leading promotional staffing agency, we offer a range of services by talented and experienced exhibition staff. As well as great customer service, we also know that using local staff is what sets us apart;

Cost-effective – hiring local promotional staff means less strain on your budget. With little, if any travel costs, you will find your budget for staffing stretches further than you think.
Reliable – with less travel to get to the Royal Highland Centre, there is less chance of our exhibition staff being held up by traffic, delayed trains or flights. You’ll probably find out staff arrive before you do!
Knowing the area – local staff also have local knowledge too which for any client exhibiting at the Royal Highland Centre, Edinburgh is an important connection to make with customers.

What services do exhibition staff provide at an event?

Effectively, our staff can provide any service that you need to make an event or attendance at a Royal Highland centre event even more successful.

Our exhibition staff can, for example;
Provide registration and reception services, welcoming delegates and VIPs
• Act as hostesses for VIP events and networking lounges
Manage events within the main event itself
• Act as brand ambassadors
Staff exhibition booths and trade show stands
• Act as marketing staff
And much, much more

How to hire the best exhibition staff for the Royal Highland Centre event

Naturally, you want peace of mind that the team of promotional and exhibition staff at an event acting on behalf of your brand know exactly what they are doing.

As well as being talented and experience, our exhibition staff are passionate about making every event a success for every client. Arriving fully briefed as to their role and tasks for the day, our staff are also fully insured.

To book your exhibition staff for the Royal Highland Centre, email us using the contact form below or call the Bookings Team today on 0844 800 0071.

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Hire Exhibition Girls for UK and International Events

Hire Exhibition Girls for UK and International Events

Hire Exhibition Girls for UK and International Events

Planning and organising a conference takes time and effort. One of the tasks will be to find a team of experienced and professional exhibition girls who can deliver exceptional service, above and beyond what you expect – that’s what we do!

Experienced exhibition girls

Finding the right team just got easier. All you need to do is make one phone call to our bookings team telling us what your requirements are, and we’ll do the rest.
We have a large database of talented exhibition girls in the UK, from London to Edinburgh and beyond, from the east coast to the west, and everywhere in between. We also provide exhibition girls for international events.

Exhibition girls provide a range of services at UK conferences, international exhibitions and trade shows including;

• Reception staff
• Meeting and greeting VPs
• Hosting VIP sessions and parties
• Act as hospitality staff at a range of events
• Act as promotional and marketing staff on stands and a booths
• Acting as models for promotional purposes including catwalk and fashion shows
• Work ‘behind the scenes’ as well as provide administrative support
• And much, much more
In fact, no matter what your requirements, we have exhibitions girls with the skills and expertise to deliver exceptional promotional and marketing services at UK and international events.

Why hire exhibition girls for a UK or international event?

The reason is simple; if you want to make your event memorable, it needs to run smoothly and exhibition girls can provide the services you need for any event or conference to do just that.
If you want to reach more customers, have your brand promoted in the right way and for guests to leave with a memorable impression of your brand, you need exhibition girls.
Briefed before they arrive, our exhibition girls are not only talented but they bring a wealth of marketing and promotional skills to an event. With experience of both international and UK events, it makes sense to come to the exhibition staffing agency with an established pedigree.

How Exhibition Girls can help

We take the strain out of finding promotional staff and exhibition girls so you can concentrate on planning your conference or creating the trade show marketing strategy that will deliver.
Choosing the best exhibition girls from our database, we’ll pick you a team that has all the skills and experience your trade show or exhibition project needs in order to be successful.
With many years’ experience under our belt, you can trust us to not only deliver on our promises but to exceed your expectations as to impact exhibition girls at UK conference and international exhibitions can make.

Request a free quote for hiring exhibition girls today

For a competitive quote for hiring exhibition girls for UK and international conferences, simply complete the form below or chat to our bookings team by calling 0844 800 0071.

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trade booth models for hire for ICE Gaming London

ICE Totally Gaming Show London

ICE London – Why You Need to Hire Promotional Staff from Exhibition Girls

Of all the events out exhibition girls attend, the one that has the biggest vibe about it is ICE London.

An annual event, it is a three-day show held at the start of February with London ExceL playing host to this amazing gaming show. Anyone who is anyone in the online and offline gaming world will be here.

The world of gaming is fun, vibrant and competitive. The growth of ICE London in terms of footfall and the exhibitor’s list is a sign of how, over the years, the gaming industry has changed.

Each show has got bigger with the current footfall at around 30,000 people – it is expected to continue to grow.

Each show has got more glamorous, more vibrant and more exciting – it is expected to continue to do so.

Be part of gaming evolution

Anyone in the gaming industry will know what a competitive space it is but also how quickly it changes, moving forward, changing, evolving and becoming even more exciting.

For gamers, their expectations are high and when they walk through the doors into the exciting space that is ICE London, they expect every stand, every exhibitor to be as exciting as the seminars, the game launches and more.

Can you meet these expectations? Can you exceed these expectations? With promotional staff from Exhibition Girls you could.

What services are on offer from Exhibition Girls?

We are a professional promotional staffing agency with thousands of talented staff ready to take any promotional task.

We are a talented bunch – we have performers, sales staff, demonstrators and sampling staff, promotional staff, administration staff and more – many of whom love the buzz of the ICE London gaming show. Even better, we have exhibition girls who are gamers too.

As well as exceptional service and talent, we can offer you exactly what you need and want, often within budget too.

We don’t do off-the-shelf packages, believing that every client is different and that every client wants and needs a unique approach to make their next exhibition stand the stand-out space it should be.

Why hire professional exhibition girls for ICE London?

Essentially, this show is about the interaction between avid gamers and the gaming brands they love. No matter what you offer the gaming world, you want exhibition staff who understand your product and understand your customers, their passion and commitment.

In other words, you need people who are experienced and skilled in giving people what they want.

Look no further because at Exhibition Girls we have an enviable reputation of doing just that, with our girls offering a responsive, professional service for every client at every show.

Want to know more about hiring professional exhibition staff?

Look no further than Exhibition Girls. For more information on our service or to request a no obligation quote call us on 0844 800 0071 or complete the form below.

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Top 100 UK Exhibitions By Popularity

Exhibition Staff & Trade Show Staff for hire in the UK

Exhibition Staff & Trade Show Staff for hire in the UK

We supply experienced temporary staff to all UK venues.  Below is a list of the top 100 trade shows in order of popularity.  So if you have a business that could be promoted at one of these shows then it would be a good investment to do so.

Even if you are unable to attend yourself you can hire an experienced trustworthy professional from us to do that for you.

Top 100 UK Exhibitions By Popularity

  • Pure London
  • Salon International
  • London Textile Fair
  • Professional Beauty London
  • The Property Investor & Homebuyer Show
  • Natural & Organic Products Europe
  • Scoop International Fashion Show
  • Spring Fair International
  • International Make-Up Artist Trade Show-London
  • Brand Licensing Europe
  • Eye for Travel Europe
  • The National Franchise Exhibition
  • Decorative Antiques & Textiles Fair
  • The Olympia Beauty Show
  • Textile Forum Fashion Fabric Show
  • Bubble London
  • Marketing week live
  • The International Food & Drink Event
  • Off Price Show
  • International Petroleum Week
  • Business Startup London
  • Recycling & Waste Management Exhibition
  • Organic & Natural Beauty Show
  • Sign & Digital UK
  • Leadership Management: Tactics of Leadership
  • London Fashion Week
  • Business Travel Show
  • Moda Woman
  • Speciality & Fine Food Fair
  • The Festival of Quilts
  • Jacket Required London
  • Ideal Home Show – London
  • British Tourism and travel
  • Autumn Fair International
  • Taste of London
  • Southern Manufacturing
  • The London Coffee Festival
  • The British Invention Show
  • The January Furniture Show
  • Ecobuild
  • London Stationery Show
  • Homebuilding & Renovating Show-London
  • The Luxury Property Show
  • London Investor Show
  • Traffex International Exhibition
  • The Uk Concrete Show
  • London Print Design Fair
  • BeautyUK
  • Education Show
  • Decorex International
  • Leadership and Management Skills
  • Ice Cream Expo
  • International Confex
  • Fashion SVP
  • The Knitting & Stitching Show-London
  • Kempton Park Rock ‘n’ Gem
  • BBC Good Food Show
  • Manchester Furniture Show
  • International Conference of Wireless Networks
  • Seawork
  • Travel Technology Europe
  • Toy Fair Birmingham
  • Cih housing Conference & Exhibition
  • Moda Footwear
  • The Business Show
  • Autosport International
  • The Photography Show
  • Adventure Travel Show
  • Professional Beauty Manchester

 

 

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